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Quickstart: Agency Founders

Get started with Sire as an agency founder. Learn to build client deliverables, white-label workflows, and scale your service offerings.

Quickstart for Agency Founders

This guide helps agency founders use Sire to deliver automated workflows to clients, scale service offerings, and build repeatable deliverables.


Step 1: Set Up Your Organization

  1. Sign up at sire.run with your work email.
  2. Go to Settings > Organization and name your tenant (e.g., "Acme Digital Agency").
  3. Invite team members under Settings > Team and assign roles:
    • Owner for partners who manage billing and settings.
    • Editor for team members who build and run workflows.
    • Viewer for clients who need read-only access to results.

Step 2: Build Your First Client Deliverable

Agencies typically deliver recurring reports, content pipelines, or monitoring dashboards. Here is how to create one.

Example: Weekly Competitor Report for a Client

  1. Open the Prompt Panel in Mission Control.
  2. Enter: "Every Monday at 9am, search for news about [client's competitor], summarize the top 5 articles, and email the summary to [client email]."
  3. Click Generate to create the workflow DAG.
  4. Review the steps: web search, content extraction, summarization, email delivery.
  5. Click Deploy and set the schedule.

Your client now receives an automated weekly briefing without any manual effort from your team.


Step 3: Create Reusable Workflow Templates

Once you have built a workflow that works well, save it as a template to reuse across clients.

  1. Open the workflow in Mission Control.
  2. Click Save as Template.
  3. Replace client-specific values with variables (e.g., {{client_name}}, {{competitor_url}}).
  4. When onboarding a new client, instantiate the template with their specific values.

This approach lets you scale service delivery without rebuilding workflows from scratch.


Step 4: White-Label Your Deliverables

Sire's artifact system lets you deliver polished outputs to clients under your agency's brand.

  • Artifacts generated by workflows (reports, documents, data exports) are stored securely and can be shared via download links.
  • Use the API to embed Sire-generated outputs into your own client portals or dashboards.
  • Combine with Scheduled Triggers to deliver recurring deliverables automatically.

Step 5: Manage Multiple Clients

Use Sire's organization features to keep client work separated and organized.

  • Separate Workflows per Client: Name workflows clearly (e.g., "Acme Corp - Weekly SEO Report").
  • Credential Isolation: Store each client's API keys and credentials separately under Settings > Credentials.
  • Usage Tracking: Monitor per-workflow execution costs in the Usage Dashboard to ensure profitability per client engagement.

Step 6: Scale with MCP Integrations

Connect the tools your agency already uses.

Tool CategoryMCP ServerUse Case
Web ResearchPlaywrightCompetitor monitoring, content scraping
Email DeliveryGoogle WorkspaceClient report distribution
Social MediaTwitter, LinkedIn, InstagramSocial listening, posting
Data SourcesSQL Connector, HTTP ClientCRM queries, API integrations

Register these in Settings > MCP Servers and they become available across all your workflows.


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